This article, published yesterday in the NY Times, is a fabulous example of marketing in the 21st century - internet-based, self-promotion, and not only putting your art out there as a brand, but your individual personality as well.
Too many times I meet aspiring musicians & performance artists who want to make it *big*. And somehow, they want to sit around and passively be discovered, as if they were a 14-year-old Naomi Campbell or Kate Moss in the streets of London. So many excellent, undiscovered artists put all their time into securing local gigs every now and then, happy to play to less than 20 people in a local dive club, instead of adapting to the internet.
Oh, and if you don't have a free NY Times account, quit whining and go get one.